Capabilities Sales & Marketing

Growth aligned with operations.

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(Sales & Marketing · 05)

Sales and marketing activity does not exist separately from the rest of the business.

A successful campaign affects inventory, fulfillment, customer service, budgets and operational capacity.

We help coordinate sales and marketing operations while working alongside the brand owner and management team on the strategic decisions that shape growth.

What this covers

01
Sales Operations
We support the operational processes behind sales activity, helping connect commercial plans with inventory, fulfillment, customer service and the other functions required to support demand. Our role can adapt according to the brand’s sales model, channels and existing commercial team.
02
Marketing Operations
We can coordinate the operational execution behind marketing activities, ensuring that campaigns, agencies, content requirements and budgets are managed alongside the wider business operation.
03
Social Media
Social media activity can be managed internally, through external agencies or through a combination of both. We can coordinate the people and providers responsible for social execution while ensuring activities remain aligned with the wider marketing plan and business requirements.
04
Advertising
We can participate in planning and coordinating advertising activity alongside the brand’s management and marketing partners. Operational considerations such as inventory availability, budgets, capacity and campaign timing can be incorporated into planning to help prevent marketing activity from becoming disconnected from the business supporting it.
05
Content & Photoshoots
We can coordinate photoshoots, content production and the external providers involved in delivering marketing assets. This can include scheduling, supplier coordination, requirements, budgets and the operational follow-up required to move content projects from planning through completion.
06
Marketing Agency Management
Brands should not have to spend significant management time chasing and coordinating external agencies. We can source, evaluate, negotiate with and appoint marketing agencies, then remain involved in managing the ongoing relationship, deliverables, commercial requirements and coordination with the wider business.
07
Sales & Marketing Strategy Alignment
Sales and marketing decisions cannot be made in isolation from the operation supporting them. We participate in sales and marketing planning alongside management to help ensure commercial activity remains aligned with stock availability, operational capacity, budgets and wider business priorities. Our role is not to take ownership of the brand’s vision. It is to make sure the operation is capable of supporting the growth the strategy is intended to create.